Aliexpress, one of the largest online retail stores in the world, opened its first physical store in Brazil. Belonging to the Chinese group Alibaba, the ecommerce website created in 2010, arrives in Curitiba, Paraná, to start a new phase in the country.
The store, however, will be temporary and is the result of a partner entering the site, which has become one of the world’s leading virtual markets, and Curitiba-based payment company Ebanx.
The store will have physical and virtual storefronts. According to Folha de S.Paulo, this is a 30-day pilot project that, if successful, can be expanded.
Curitiba was chosen as the headquarters of the guide shop precisely because of its geographical proximity to the headquarters of fintech paranaense.
What will it be?
To give a taste of what the public might find on the AliExpress online portal, the brand has set up a large showcase, a 32 meter long panel on the L4 floor. A 5-meter-long, 2.5-meter-high LED display will showcase some of the technology products on the site. The wall will also have eight interactive niches with touchscreen displays where consumers can view and learn more about the items.
Closing the store, two other niches with physical products complete the space. Buyers will also have at their disposal the physical versions of some products, such as Chinese phones, headsets and even drones.
To make purchases, visitors must use their cell phone cameras to scan a QR Code – two-dimensional codes – specific to each product. After reading the code, the buyer is redirected on his mobile phone to the AliExpress online portal, where he will complete the purchase and have access to the delivery information.
“Like EBANX, we aim to further innovate and differentiate the AliExpress shopping experience, enabling our consumers to explore the brands and products available on the platform,” said Kang Huang, regional brand leader in Brazil.
Over the current decade, Aliexpress has become one of the largest online retail stores in the world. Belonging to the Alibaba group in China, the site was created in 2010 and within a few years has become one of the leading virtual markets to buy products of all kinds and at good prices.
In Brazil, where we have MercadoLivre, Aliexpress also infiltrated and soon became present in the Brazilian market. Today, nine years after its foundation, the brand opens its first physical store in Brazilian lands. The store will be temporary, but will have an establishment in Curitiba, Paraná.
Located at Shopping Mueller, the store is the result of a partnership between Aliexpress and Ebanx, a popular payment company headquartered in Curitiba. The store will have physical and virtual storefronts. According to Folha de São Paulo, this is a 30-day pilot project that, if successful, can be expanded.
André Boaventura, a partner at Ebanx, spoke about the project: “The mall gives consumers a sense of security. Putting a Chinese ecommerce here helps change the perception that the products there are not quality. There is a lot of good product and we will allow the consumer to have these guarantees. ”
“The mall gives consumers a sense of security. Putting a Chinese ecommerce here helps change the perception that the products there are not quality. There is a lot of good product and we will allow the consumer to have these guarantees, ”says André Boaventura, a partner at Ebanx.
Similar to some outlets in China, the AliExpress point will be a showcase with digital products, in a 30-meter panel that also displays physical items. The consumer has the opportunity to analyze the objects on an interactive screen and scan the objects with QR Code, but the purchase is finalized by the mobile phone.
The portfolio includes technology products such as Xiaomi and Huawei phones, drones, speakers and headsets.
Thee state capital was chosen because it is the headquarters of Ebanx, which processes payments from AliExpress and 150 Chinese ecommerce brands, Spotify and Airbnb.